We scaled Emma – The Sleep Company from a bootstrapped Frankfurt startup to one of the world's most successful direct-to-consumer brands. 25 markets. More than €750 million in revenue. Over 1,000 employees across four continents. Profitable growth, built from scratch.
That journey taught us what no investor playbook can: how D2C unit economics actually compound, how to build brand in twelve countries simultaneously, when to double down on a channel and when to kill it, and what it takes to lead a team through hypergrowth without losing the culture that made it work.






